Electroluminescence in Advertising

One of the newest (and increasingly popular) applications of Electroluminescence is the use in the enhancement of advertising. The creative/media industry is constantly looking for new ways to get messages across to consumers. The manufacturers of FlashWear (Luminous Media) are the world leaders in this. Having pioneered manufacturing techniques that take the product from the micro to the macro, they are now producing billboards (and bigger) for some of the worlds biggest brands (Bacardi, Heineken, Nestle, Kleenex, Honda to name but a few.)

And because of the dynamic lighting nature combined with a few creative minds they now make posters that don't just light up - they animate. To have a look at some of these feel free to look at www.eluminousmedia.com

By simply using light they are able to make rain fall, wings flap, wheels spin etc. And as these animation techniques evolve they are quickly incorporated in to the FlashWear range

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